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Moon Magic

A vegan and keto-friendly chocolate brand creating low-calorie, low-sugar, and dairy-free milk chocolate bars.

  • Clean Ingredients
  • Sustainable Practices
  • Ethical Production
FOUNDED 2022
FOUNDER Shawn Brown and Tanner Johnston
HEADQUARTERS Vancouver, Canada
Moon Magic

Behind the Brand

Moon Magic was born from the frustration that the world’s favorite confection, chocolate, is a high-sugar, high calorie ‘treat' that as directed is to be consumed only in small amounts. Founders Shawn and Tanner wondered if it was possible to re-create this beloved, endorphin-stimulating treat into something so low in the ‘bad stuff’ that it could be eaten not only as a treat, but as a daily snack (or even more!) that doesn’t cause any need to second guess the decision.

So began a two-year R&D project with world-class chocolatiers to create a vegan, no-sugar, low-calorie ‘milk’ chocolate is was smooth, creamy, and flavorful. The Moon Magic team makes sure to keep the ingredient list as short as possible and choose suppliers with care. Proud to offer what they set out to - an everyday delicious chocolate.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

SHAWN: The R&D and innovation process was very tedious. After about 18 months, a sample came in that FINALLY seemed perfect - seemingly the final issues had been solved. However, it had arrived via courier cold (due to being winter) and hours after the original tasting had happened, which was FLAWLESS, the bar had warmed to room temperature and the same issues were present. After such excitement at the first taste, this second one was met with such frustration and disappointment that I legitimately fainted from emotional distress.

What is your favorite thing to do in your free time? - +

SHAWN: Binge watch either true crime gruesome murder documentaries or trashy dating reality TV shows.

What is an essential part of your daily routine? - +

SHAWN: 1.5 hours gym every morning at 6am - weights, mobility, cardio supersets.

What is your biggest pet peeve? - +

SHAWN: Slow drivers.

What is one thing most people don’t know about you? - +

SHAWN: That despite my previous career being a real estate agent for 13 years that actually my food product invention work began quite heavily when I was in high school.

What do you want to be remembered for? - +

SHAWN: For innovating the CPG food space to such an extent that most ‘treats’ be can feely consumed as ‘daily snacks’.

Shawn Brown
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