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Christie's

A modern potato chip brand offering hand-packed and vegan versions of your favorite childhood flavors.

  • Female-Founded
  • Clean Ingredients
FOUNDER Christie Buck
HEADQUARTERS Santa Monica, CA
Christie's

Behind the Brand

Christie’s was founded by Christie Buck in 2020. Christie began her career in food at culinary school in Chicago, simultaneously working as a banquet cook at the renowned Peninsula Hotel. She blocked all of the online courses that she needed to take for her culinary degree into one quarter and made her way to San Francisco, where she spent some time working at two-Michelin star restaurant Lazy Bear. After finishing school, Christie accepted a research and development position for a large food manufacturing company back home in Indiana, learning about the behind-the-scenes of food production. During this time, however, she witnessed firsthand the alarming amounts of artificial preservatives and additives that went into producing these commercialized food products. Christie came to the realization that many manufacturers prioritize profits over quality and nutrition, and advised her family and friends against purchasing certain products at the grocery store. She began to dream up her own brand — one that would emphasize clean ingredients and contain zero artificial preservatives.

As a lifelong potato chip lover, Christie immediately knew what product she wanted to launch. Her idea was cemented when she found that there were no vegan or non-dairy options for many of the classically-loved potato chip flavors such as sour cream and onion. Leveraging her culinary background, Christie began to tinker with various recipes in her home kitchen, playing around with different ingredients and measurements. It wasn’t easy to achieve a “cheesy” taste with no cheese, but countless iterations later and failed attempts later, Christie stumbled upon the perfect recipe and brought it to scale. Today, Christie and her team lovingly hand-pack each bag of their potato chips that are made fresh daily, delighting consumers across the country with vegan versions of nostalgic flavors.

Meet the Maker

What has been your most unforgettable moment (good or bad) while building your company? - +

It might actually be when I shipped my first pallets. I was producing all of my products by hand at this time, and I landed a small chain account that ordered more cases in a single order than I had ever produced. I worked day and night to fulfill the order. (mind you I also had another job at the time that was paying my bills, so I was basically working round the clock to complete this order). It was late at night and no one was at the warehouse (a communal warehouse space where other brands and companies are working). I was wrapping up the last of the pallets. I completed, and I walked away from that order with my hands up and had never been so proud of myself. It felt that at that moment my company was going to really start growing. I had this feeling of excitement, hope, exhaustion, and fear all wrapped together. It’s those kinds of milestones that I’ll remember as I keep going on this path.

What is your favorite thing to do in your free time? - +

My favorite thing to do in my free time is to either ride my bike or skate down to the beach or to spend the day surfing and reading at the beach.

What is an essential part of your daily routine? - +

Since I live right by the ocean, each day just for a few moments I’ll stop and look out at the water and take a few deep breaths and think about how lucky I am to live right here and do what I do. Each time I do this, it sets the tone for the day or re-centers me from whatever hurdle just presented itself. (running a company those have become endless and can feel quite overwhelming at times)

What is your biggest pet peeve? - +

This question was hard for me. I don’t have many pet peeves. I might actually say that it is a pet peeve of mine when people hit their teeth on their silverware when they eat. This can drive me crazy! lol

What is one thing most people don’t know about you? - +

I have traveled to every continent but Antarctica!

What do you want to be remembered for? - +

I hope I am remembered for my kindness and generosity. I hope this brand can embody those qualities and make a difference in peoples’ lives and not just with great products."

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