Behind the Brand
Champ was established in 2020 by consumer product veterans Allen and John. After nearly a decade of working as an investment banker in the consumer products sector, Allen was growing intrigued by the direct-to-consumer revolution that had occurred in categories like glasses, shaving, and mattresses. While many of these consumer categories were being reinvented, Allen noticed one that was still lacking in innovation and very ripe for disruption: sexual wellness. He realized that the existing methods for purchasing condoms and lube were undesirable, and that there were no sexual wellness brands that resonated with today’s consumers. Allen began to dream up the idea for a brand that would eliminate the age-old awkwardness of buying sexual wellness products in public.
In establishing the business concept for Champ, Allen sought the advice of his former business school classmate John, who had previously led marketing for companies like Philips Sonicare and Zarbee’s Naturals. Together, the co-founders partnered with Brooklyn-based marketing agency Madwell and with the world’s leading condom and lubricant manufacturers to develop their line of top-tier, premium-quality, and clean-label products. They named the company after Champ Prophylactics, which debuted on shelves in the 50s and made waves in an extremely taboo category at the time. Having already earned accolades like “Best Real-Feel Condom” and “Best Textured Condom” by GQ and Esquire respectively, Champ is well on their way to creating a world where men have the confidence and information they need to bring their A-game to the bedroom.
